
P1: PIC/b P2: c/d QC: e/f T1: g
c02 JWBK195-Saettele May 31, 2008 11:19 Printer: Yet to come
The Problem with Fundamental Analysis 11
Scientific research has found that the limbic system, the emotional part
of the brain, works faster than the neocortex. This describes why “feelings
of certainty can be so overwhelming that they stand fast in the face of logic
and contradiction. They can attach themselves to a political doctrine, a so-
cial plan, the verity of religion, the surety of winning on the next spin of
the roulette wheel, the presumed path of a financial market or any other
idea.”
3
In other words, emotion trumps rational thought. Financial specu-
lation induces herding behavior, which is controlled by the limbic system.
“As a primitive tool of survival, emotional impulses from the limbic system
impel a desire among individuals to seek signals from others in matters of
knowledge and behavior and therefore to align their feelings and convic-
tions with those of the group.”
4
Most market participants’ ideas stem from
other market participants, which leads to the creation of a crowd. “They
are driven to follow the herd because they do not have firsthand knowl-
edge adequate to form an independent conviction, which makes them seek
wisdom in numbers. The unconscious says, You have too little basis upon
which to exercise reason; your only alternative is to assume that the herd
knows where it’s going.” ...