SEO Management

2SEO Project Management from A to Z

For each SEO project, as soon as we receive a specification or a brief from the client, we start the procedure to set up a SEO campaign.

In this chapter, we will take you step by step, in a concrete way, through the process of setting up an SEO campaign.

SEO is a set of technical, semantic and partnership actions aimed at improving the visibility of a website in search engines.

To set up an SEO campaign, you need to plan:

• – technical optimizations;
• – semantic optimizations;
• – optimizations of external links (off-site SEO);
• – plans for redirection, website cleaning, etc.;
• – the writing of fresh and quality content;
• – meetings and calls to ensure the smooth running of the project.

Figure 2.1 illustrates how SEO support can be articulated based on our experience.

Figure 2.1. Mapping of the implementation steps during an SEO project

For any SEO project, we have specifications that list these major steps and what we must achieve within them:

• – SEO audits (technical and semantic);
• – optimizations;
• – integrations;
• – follow-up;
• – strategic monitoring;
• – monitoring of e-reputation.

2.1. The specifications or customer brief to be respected

Figure 2.2. Example of SEO specifications¹

When we receive the customer’s specifications, we make a time estimate ...