Serverless as a Game Changer: How to Get the Most Out of the Cloud

Chapter 7

The Clash of Cultures

Using the example companies of Branch (see Chapter 5, “Introducing Branch”) and Insureco (see Chapter 6, “Introducing Insureco,”), this chapter compares the capability of each business to achieve business outcomes as a direct capability stemming from its software, business, and social architectures and its associated organizational structure. The point of this chapter is not to make an argument that all “Insurecos” will operate as the median-case Insureco details here; instead, this chapter illustrates how much easier it is to succeed with Branch’s architectures than with a traditional architecture. Branch leverages what Serverless enables in technological, social, and business organization to drive superior results. ...