Chapter . Introduction

The Joy of Strategy

Strategy is fun! Plotting the strategy for your own business may be the most rewarding and fulfilling thing you do this year. If you read this book – just Part Two will do if you are in a hurry – you will enjoy devising your strategy and your firm will make a lot more money. So should you!

(And if you buy our software, you’ll be able to plug in all your numbers and, hey presto!, you’ll have wonderful charts drawn summarizing what really matters for your business.)

The strategy of individual businesses is one of the most important forces in the universe. The force lies in the creation of wealth from raw materials that nobody else thought to use in that way. Because each business and each part of a business ...

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