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Simply Strategy: The shortest route to the best strategy by Peter Nieuwenhuizen, Richard Koch

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Chapter 11. How to Raise Profits Quickly

Strategy determines your fundamental direction in the coming years. Now it is time to act on it and use it for short-term improvement.

Short-term profit improvement is almost always possible by reducing costs and focusing on fewer segments, where your company has a clear competitive advantage. It may also be possible to push through some tactical price increases, particularly if the product or service can be improved.

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