Simply Strategy: The shortest route to the best strategy

Chapter 11. How to Raise Profits Quickly

Strategy determines your fundamental direction in the coming years. Now it is time to act on it and use it for short-term improvement.

Short-term profit improvement is almost always possible by reducing costs and focusing on fewer segments, where your company has a clear competitive advantage. It may also be possible to push through some tactical price increases, particularly if the product or service can be improved.

Jack pays full attention for once!

I had reached the point where I felt sure of Jack’s full attention, so much so that while in the office, he did not want to be disturbed unless matters were absolutely urgent. ‘I’m going to summarize what we have learnt so far, and then outline how I feel you ...