CHAPTER 11
The Wise Decision Maker
BY NOW IT SHOULD BE CLEAR that the art of good decision making lies in systematic thinking. A systematic approach helps you to
• Address the right decision problem.
• Clarify your real objectives.
• Develop a range of creative alternatives.
• Understand the consequences of your decision.
• Make appropriate tradeoffs among conflicting objectives.
• Deal sensibly with uncertainties.
• Take account of your risk-taking attitude.
• Plan ahead for decisions linked over time.
It should also be clear that the concepts underlying a systematic approach are really rather simple. It may take a bit more time and effort to articulate your objectives carefully or to expand your set of alternatives, but the ...
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