Preface
You're stuck. You're in a quandary. You face an important decision, and you're not sure what to do.
You've come to the right book.
You know success depends on making smart choices, so you want to know how to become a better decision maker.
You, too, have come to the right book.
We wrote Smart Choices to bridge the gap between how people actually do make decisions and what researchers—including the three of us—have discovered over the last 50 years about how they should make decisions. We have distilled for you the essence of decision-making research, combined it with experience and common sense, and presented it in a straightforward, accessible form for your regular use. The result should be hundreds, maybe thousands, of better decisions ...
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