October 2014
Beginner
416 pages
11h 9m
English
Content preview from Starting a Business For Dummies, 4th Edition
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Chapter 4
Testing Feasibility
In This Chapter
Making sure that you can find the product and the people
Doing market research
Checking out business viability
Seeing whether you can make a profit
You need to decide whether or not starting up your own business is for you. Maybe you’ve reached a tentative decision on whether to go it alone or to join forces with others who have valuable resources or ideas to add to your own, and now you’ve the bones of an idea of what type of business you want to start, buy into, franchise or enter in some other way.
So all you have to do now is wait for the customers to turn up and the cash to roll in. Right? Wrong, regrettably. Although you’re beyond square one, you’ve a good few miles to cover before you can be confident that your big business idea is actually going to work and make money. This chapter gives you the right questions to ask to make you as sure as you can be that you’ve the best shot at success.
Finding Enough Product or People
The first test of feasibility is whether you can get enough goods to sell or enough people to provide the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.