October 2014
Beginner
416 pages
11h 9m
English
Content preview from Starting a Business For Dummies, 4th Edition
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Chapter 10
Marketing and Selling Your Wares
In This Chapter
Understanding the marketing mix and how to use it
Deciding the advertising message
Choosing the media
Reviewing selling options
Entering the market with your product or service involves deciding on what mix of marketing ingredients to use. In cooking, the same ingredients used in different ways can result in really different products. The same is true in business, where the ‘ingredients’ are product (or service), price, place and promotion. A change in the way you put these elements together can produce an offering tailored to meet the needs of a specific market. For example, a hardback book isn’t much more expensive to produce than a paperback. However, with a bit of clever publicity, bringing the hardback out a few months before the paperback edition with a higher price tag, the publisher can create an air of exclusivity that satisfies a particular group of customers.
In this chapter, you find out how to get news about your business to all the people who can help you achieve sales, how to set the right selling price and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.