Chapter 6
Growing Beyond Borders: The International Marketplace
IN THIS CHAPTER
Opening a world of new opportunities
Pinpointing countries to explore
Determining how to operate across a global marketplace
Understanding other cultures
Expanding your operations outside your home country is a proposition that’s both exciting and scary. This strategy becomes easier when either you or a business partner has experience in working outside the United States. However, the return on the investment can be lucrative and worth a bit of a learning curve. For existing e-commerce businesses, international expansion offers the potential of a new revenue stream. Products can become oversaturated in the ever-competitive American market. Yet overseas, the same product may be a relatively new and sought-after item with few — if any — distributors. Not to mention, reaching out to an international market means cultivating a base of new customers.
For first-time online entrepreneurs, starting a business with global reach means you could grow a global brand from the word “Go!” It also gives you the flexibility ...
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