Designing an Immersive Narrative

There’s an old adage in the advertising industry that the first two questions that should be asked at the beginning of any project are the following:

  1. Who is my audience?
  2. What is the one thing I want them to walk away with?

We will expand on these questions and add others to consider. However, these questions move us toward some basic considerations we must engage as we begin. They can act as filters to apply to the potential narratives we will consider.

VR experiences benefit greatly when these questions are addressed articulately in the earliest stages of the project. Answering these questions as specifically as possible can save a great deal of resources later in the process, as well. Many projects have ...

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