December 2018
Intermediate to advanced
369 pages
16h 26m
English
Content preview from Strategic Human Resource Management and Development, 1st Edition by Pearson
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CHAPTER
11
HR Branding
CHAPTER OUTLINE
• Employer of choice
• HR branding
• Psychological contract
• Recruitment tool
• Strategic process
LEARNING OUTCOMES
• Meaning of HR branding
• Importance
• Role of HR in branding
• Implementation of policies to build brand
“Employer branding reects the work culture in a business.
Therefore, it is of much signicance. Through right branding,
the company can recruit the best talent and strengthen its posi-
tioning amongst its employees.”
D.K Srivastava as Vice president-HR, HCL comnet
300 Strategic Human Resource ...
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