December 2018
Intermediate to advanced
369 pages
16h 26m
English
Content preview from Strategic Human Resource Management and Development, 1st Edition by Pearson
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304 Strategic Human Resource Management and Development
Gaddam (2008) advocates that the HR brand has an indirect inuence on
the protability through increased performance and commitment as well as
increased customer satisfaction. The other benets include more potential
candidates, more internal recruitments, lower time-to-hire, lower cost-to-hire,
lower absenteeism, increased job satisfaction, and a positive spin-off effect on
the organisation’s product and corporate brand (Beardwell and Claydon 2010).
HR branding as a Strategic Process
“The biggest challenge in HR branding is ownership. As it is not clear who
should sponsor it, the responsibility ...
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