Chapter 2
Essential Strategic Learning Tools
A strategy is the what aspect of business creation, leading to new initiatives that are intentionally unique and produce a combination of profit sources. It asks, what must our business do to differentiate, or extend and increase its uniqueness, from other businesses? This makes strategic planning a means to attain innovation, but there must actually be innovation in recognizing a valuable, differentiated strategy.
So you can’t go out and ask people, you know, what the next big thing is. There’s a great quote by Henry Ford, right? He said, “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’”
—Steve Jobs
This doesn’t mean that it would be fruitless to ask a ...
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