Strategic Monoliths and Microservices: Driving Innovation Using Purposeful Architecture
by Vaughn Vernon, Tomasz Jaskula
Preface
Chances are good that your organization doesn’t make money by selling software in the “traditional sense,” and perhaps it never will. That doesn’t mean that software can’t play a significant role in making money for your organization. Software is at the heart of the wealthiest companies.
Take, for example, the companies represented by the acronym FAANG: Facebook, Apple, Amazon, Netflix, and Google (now held by Alphabet). Few of those companies sell any software at all, or at least they do not count on software sales to generate the greater part of their revenues.
Approximately 98% of Facebook’s money is made by selling ads to companies that want access to the members of its social networking site. The ad space has such high value because ...
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