Work Your Magic

Lead with Your Personal Brand

With great power comes great responsibility.

—Spider-Man (borrowed from Voltaire)

I hope you are excited! You are building your story by working on your personal branding. You are taking your professional life to the next level, and that is not trivial.

Early in the book, you learn what personal branding is. Has your perception about it changed? You’ve also learned about the importance of thinking about your brand and being conscious of the fact that whether or not you care about it, you have a brand, so you had better be in control of it. Has the book helped alleviate any fears you had about looking egocentric, frivolous, or not humble in thinking about your brand, desiring recognition ...

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