September 2026
Beginner
256 pages
7h 31m
English
Content preview from Technology-Led Tourism
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06 Data: do we have the right foundation?
A foundation of shifting sands
‘Data’ is a relatively recent arrival to the lexicon of tourism. However, as the new kid in the tourism classroom, the mere mention of the word ‘data’ has often emptied the room of even the most seasoned professionals.
For all intents and purposes, travel is simply a function of humans venturing beyond their native surroundings for all manner of reasons. So it begs the question: if travel has successfully existed as long as humans have been around, why do we actually need data? What does it allow us to do that we could not previously do in its absence?
Every day, a visitor economy worth trillions globally and over £160 billion to the UK alone makes investment decisions ...
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