September 2026
Beginner
256 pages
7h 31m
English
Content preview from Technology-Led Tourism
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07 The AI conductor: orchestrating the perfect journey
The flawed promise of the internet
It is a commonly held belief that the internet made travel easier. It is a half-truth we have told ourselves for over a quarter of a century.
The World Wide Web did not make booking travel easier. It merely shifted the administrative burden from the professional travel agent to the consumer. We traded the fees of the high street expert for the unpaid labour of spending our Sunday evenings drowning in open browser tabs. We saw potential to explore and experience more. We overlooked that these experts had been trained to distil our desires into simple options and had travelled widely. Booking a simple family holiday is an exercise in cognitive overload. ...
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