September 2026
Beginner
256 pages
7h 31m
English
Content preview from Technology-Led Tourism
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10 Beyond borders: the future of AI in travel
The end of the app era and the rise of ambient computing
For two decades, the global travel industry has been held hostage by a small, illuminated glass rectangle. When the smartphone revolution began, the defining slogan of that era was, ‘There’s an app for that’, as digital tasks were compartmentalized. If you wanted a flight, you downloaded an airline app. If you needed a room, you opened Expedia or Booking.com. If you wanted to navigate a foreign city, you launched a mapping tool like Google Maps, Geotourist or a dedicated city guide app.
The industry heralded this as ultimate convenience. Looking back, the reality was simply the digitization of our existing fragmented logistics. We took the ...
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