Testing Business Ideas

Index

A

• Abandonment rate, 276
• Access to customers, for teams, 11
• Accountability, 318
• Action(s). See also Behaviors
  • attention as, 132
  • of customers, testing, 152
  • defined, 62
  • turning insights into, 62–63
• Advisors, for solopreneurs, 81
• Advocates, 174
• Advocate share rate, 174
• Affinity Sorting, 112
• Alchemy Eyewear, 305
• Alignment, on teams, 12–13
• American Family Insurance, 198–199
• Analysis paralysis, 314
• Anchors, 220
• AngelList, 167
• Angry Birds, 7
• Assessment, in design loop, 19
• Assumptions, questioning, 8
• Assumptions Mapping, 36–39
• Attention, 132
• Autonomous teams, 10
• Avoiding experiment pitfalls, 313–315

B

• Bangerter, Seth, 299
• Behaviors. See also Action(s)
  • of customers, 130
  • of teams, 8–9
• Bezos, Jeff, 230
• Bi-weekly retrospective meetings, 68–69, 78–79
• Blank, Bennett, 121
• Blank, Steve, 136, 147
• Blocker experiments, 85
• Boomerang, 204–207
  • details of, 206
  • function of, 204
  • overview of, 205
  • pairings for, 207
• Branding, landing pages and, 265
• Brochures, 194–199
  • American Family Insurance case study, 198–199
  • details of, 196
  • function of, 194
  • overview of, 195
  • pairings for, 197
• B2B companies:
  • Customer Interviews with, 110
  • hardware companies, 98
  • letters of intent for, 294
  • sequence of experiments for, 98
  • services companies, 98
  • software companies, 98
• B2B with B2C experimentation sequence, 199
• B2C companies:
  • Customer Interviews with, 110
  • sequence of experiments for, 199
  • services companies, 199
  • software companies, 199
• Buffer, 292–293
• Business concept design, x
• Business design, 18–19
• Business ...