Testing Business Ideas

Experiment Ceremonies

Ceremonies help us collaborate and it is no different for experimentation. If your goal is to create a successful new business, you’ll need more than one experiment to find your way. This is why we recommend a series of ceremonies to create a repeatable process. Each ceremony informs its connecting ceremony, creating a system.

This series of experiment ceremonies is a result of years of experience working with teams who’ve made business experimentation a repeatable process. We draw inspiration from agile design thinking and lean methodologies.

Co-Located or Distributed?

In this rapidly evolving technical world of work, it’s no longer a prerequisite that teams need to sit in the same room to be highly effective. Whether you are co-located or distributed, we’ve witnessed teams adopt these Experiment Ceremonies to help propel their new business ideas.

Co-Located Teams

For Co-Located Teams, we recommend having a space that is semiprivate. It can be difficult to secure a conference room for all of these ceremonies, and it would mean bringing your ...