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Discovery Experiments

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DISCOVERY EXPLORATION

Customer Interview

An interview that is focused on exploring customer jobs, pains, gains, and willingness to pay.

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Prepare

  • Write a script to learn about:
    • customers jobs, pains, and gains.
    • customers’ willingness to buy.
    • unmet needs between product and solution.
  • Find Interviewees.
  • Select a time frame for your analysis.

Execute

  • Interviewer asks questions from the script and dives deeper when required.
  • Scribe takes notes with exact phrasing and notes on body language.
  • Repeat for 15 – 20 interviews.

Analyze

  • Do a 15-minute debrief while impressions are fresh in mind.
  • Affinity sort the notes.
  • Perform a ranking analysis.
  • Update your Value Proposition Canvas.

Cost

Cost is relatively low as customers may not even need to be compensated. ...

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