Testing Business Ideas

Discovery Experiments

DISCOVERY EXPLORATION

Customer Interview

An interview that is focused on exploring customer jobs, pains, gains, and willingness to pay.

Prepare

• Write a script to learn about:
  • customers jobs, pains, and gains.
  • customers’ willingness to buy.
  • unmet needs between product and solution.
• Find Interviewees.
• Select a time frame for your analysis.

Execute

• Interviewer asks questions from the script and dives deeper when required.
• Scribe takes notes with exact phrasing and notes on body language.
• Repeat for 15 – 20 interviews.

Analyze

• Do a 15-minute debrief while impressions are fresh in mind.
• Affinity sort the notes.
• Perform a ranking analysis.
• Update your Value Proposition Canvas.

Cost

Cost is relatively low as customers may not even need to be compensated. ...