Positioning refers to the place a brand resides in the minds of customers. A positioning strategy is when an entrepreneur identifies a key area to excel in to gain competitive advantage. Key areas include cost, quality, flexibility, speed, and price.
A. COST positioning focuses on ways to eliminate costly procedures in order to pass the savings onto the customer. For example, by automating inventory, ordering, and delivery procedures, operational costs are reduced enabling lower prices to be offered.
B. QUALITY positioning relies on becoming known for using high quality materials, parts, and suppliers enabling a ...
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