Successful entrepreneurs. How do they launch their ideas to the forefront of a crowded market? How do they discover the needle-in-a-haystack route to overwhelmingly exceed all of their goals and drive toward immense success? And most importantly, what do all their stories have in common? For decades, these have been the questions I have been asking myself. My journey toward the answers started when I was a 19 year old University graduate, I read my first autobiography, Anita Roddick’s “Body and Soul,” about her journey building the Body Shop. Still seeking to accumulate more knowledge, the next book I devoured was Richard Branson’s “Like A Virgin.” Their entrepreneurial journey’s building businesses from zero to hero inspired me to research, ...
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