CHAPTER 4

Power of Proximity

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Proximity

/prɒkˈsɪmɪti/

Nearness in space, time, or relationship

Imagine if you can be successful simply by being in close proximity to the right people in the right place. Would you move to a new city to immerse yourself into an ecosystem to maximize your success?

Proximity is power. If you can get proximity with people that are the best in the world, things can happen because of all of the people they know, the insights they have and the life experience they have. They can save you a decade of time by one insight.

—Tony Robbins

The Proximity Principle: To do what I want to do I have to be around the people who are ...

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