CHAPTER 6

Power of Partnerships

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There are many reasons companies choose to collaborate, from leveraging each other’s expertise to entering a new market or territory.

A partnership

Fuels innovation

Decreases costs as a result of pooling resources

Increases productivity

Instant gain in people, infrastructure, culture, regulation

Achieves rapid strategic growth

Offers access to both local and distant markets

Economies of scale and market power

Types of Partnerships

Strategic Alliance

Strategic alliances are on the rise. According to PwC, 48% of global CEO’s planned to pursue a strategic alliance in 2019. In a continually unstable ...

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