[12]A Four Times Told Tale: Combining Narrative and Scientific Knowledge In Organization Studies

Barbara Czarniawska

Gothenburg University

Abstract. A growing acknowledgement of the fact that social scientific texts employ a variety of literary means encourages and requires collective reflection and genre analysis. The present article applies such reflection to organization theory texts, revealing differing ways in which facts and metaphors, logic and stories are woven together. In conclusion, the genre of organization theory is submitted to an institutional analysis.

Scholarship is customarily set apart from the everyday wisdom of ordinary people. While scientific knowledge is contained in and transmitted by scientific texts, everyday knowledge ...

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