[3]Strategy Retold: Toward a Narrative View of Strategic Discourse
University of Auckland
WPI
Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within the “virtual” organization of the future. We also provide a number of narrativist-oriented research questions and methodological suggestions.
Strategy’s Changing Story
Looking back, it appears that the field of strategic management had an enchanted childhood. Two decades ago, “planning could do no wrong” (Mintzberg, 1994: 4). In ...
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