The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity

Book description

Take charge of your financial future and improve your overall well being

In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity.

The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education.

  • Provides you with 20 proven principles to achieve success faster than you ever imagined

  • Propels existing entrepreneurs toward reaching the next level with their business

  • Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations

If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.

Table of contents

  1. Cover
  2. Praise for the Affluent Entrepreneur
  3. Title Page
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. Introduction: Building Income Security
  8. Principle 1: Creating Your Own Unique Product or Service
    1. Identify Problems or Opportunities in the Marketplace
    2. Do What You Are Good at and Enjoy
    3. Most Marketable Passions
    4. Unique Selling Proposition
    5. Keeping Your Overhead Low
    6. Writing a Business Plan
    7. Summary
  9. Principle 2: Identifying Hot Trends in the Marketplace
    1. Trend of Collecting Gold and Silver Coins
    2. Matching Your Passions to Today's Trends
    3. Identifying Other Trends but Not Working in That Industry
    4. A Personal Transportation Trend
    5. Summary
  10. Principle 3: Getting Your Family's Support
    1. Credit Score
    2. Coming to Terms with Your Spouse
    3. Happy Family Equals Happy Future
    4. Family Must Be Your Top Priority
    5. Summary
  11. Principle 4: Applying the Principles of Successful Selling
    1. Starting Young
    2. The Affluent Entrepreneur's Sales Success Formula
    3. Your Biggest Obstacle
    4. The Formula
    5. Prospecting System
    6. Summary
  12. Principle 5: Finding and Hiring the Right People
    1. Commission Only
    2. Finding Talent
    3. Summary
  13. Principle 6: Developing a “No Matter What” Mentality
    1. You Decide Your Future
    2. Where There's a Will, There's a Way
    3. There Is Always a Way
    4. Summary
  14. Principle 7: Participating in a Mastermind Group
    1. Mastermind Defined
    2. Meeting Agenda
    3. Who Should Be Your Mastermind Partners?
    4. Summary
  15. Principle 8: Outsourcing Your Non–Revenue-Producing Tasks
    1. Bookkeeper
    2. Virtual Assistants
    3. Virtual Board of Directors
    4. Summary
  16. Principle 9: Securing Win-Win Transactions
    1. Going the Extra Mile
    2. Above and Beyond
    3. Look to Implement a Win-Win with Your Family
    4. Summary
  17. Principle 10: Leveraging Technology and the Internet
    1. Conference Calls
    2. E-mail
    3. Blogging
    4. Fan Pages and Social Networking Ads
    5. The Internet
    6. Summary
  18. Principle 11: Taking Calculated Risks
    1. Risk
    2. Summary
  19. Principle 12: Turning Adversity into Your University
    1. Failure
    2. A Few of My Adversities
    3. Presidential Example
    4. Quotes to Help You Beat Adversity
    5. Summary
  20. Principle 13: Using Other People's Money
    1. Five Types of Seed Money
    2. Best Solution
    3. Your Most Audacious Goal in Life
    4. Other People's Money
    5. Summary
  21. Principle 14: Prospecting 50 Percent of Your Working Hours
    1. Managing Your Time
    2. The 50 Percent Rule
    3. Outsourcing
    4. If You Build It, They Will Not Come
    5. Summary
  22. Principle 15: Building Your Brand Identity
    1. Branding “You”
    2. Summary
  23. Principle 16: Hunting for Big Deals
    1. Selling in Volume
    2. Summary
  24. Principle 17: Investing in Yourself
    1. Entertainment versus Education
    2. Formal Education versus Self-Education
    3. Wealth and Taxes
    4. Taking Charge of Your Future
    5. A Better Way to Set and Achieve Your Goals
    6. Summary
  25. Principle 18: Marketing Your Business Instead of Advertising It
    1. The Difference between Marketing and Advertising
    2. Summary
  26. Principle 19: Creating Walk-Away Incomes
    1. Inner Circle
    2. Collections
    3. Summary
  27. Principle 20: Selling Your Business and Starting Over Again
    1. What's Next?
    2. To Cash In or Hold Out
    3. Summary
  28. A Final Note: Passing It On and Giving It Away
  29. The 20 Character Traits of Affluent Entrepreneurs
  30. The Affluent Entrepreneur's Creed
  31. About the Author
  32. About the Snow Group
  33. Best-Seller Book Coaching
  34. Book Patrick Snow tO Speak at Your Next Event
  35. Index

Product information

  • Title: The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity
  • Author(s):
  • Release date: May 2011
  • Publisher(s): Wiley
  • ISBN: 9780470601587