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The Age of Outrage
book

The Age of Outrage

by Karthik Ramanna
October 2024
Beginner to intermediate
256 pages
6h 20m
English
Harvard Business Review Press
Audiobook available
Content preview from The Age of Outrage

Chapter 2

Turning Down the Temperature

In March 2018, newspapers in Britain and the United States revealed via a whistleblower that Facebook (now Meta) had cooperated with a relatively unknown company called Cambridge Analytica, which had harvested social media data from millions of users to target voters in the 2016 US presidential elections. Cambridge Analytica, it was noted, had been retained by Donald Trump’s campaign, among others. Of particular concern was how Cambridge Analytica had used “psychological profiling” to identify swing voters and then show them made-up advertisements accusing Trump’s opponent, Hilary Clinton, of corruption, with a view to at least having them stay home on election day.1 Facebook was implicated in “betraying” ...

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Publisher Resources

ISBN: 9781647826307