August 2014
Intermediate to advanced
208 pages
5h 24m
English
Things alter for the worse spontaneously, if they be not altered for the better designedly.
—Francis Bacon
Rande Somma, vice president of marketing at the Automotive Systems Group of Johnson Controls (JCI), knew he had to do something different if he was going to deliver on their chosen strategy of being a “solution provider” to the automotive OEMs. Until that point, JCI had successfully ridden the wave of automotive outsourcing by winning orders for car seats, manufacturing them, and delivering them just in time to assembly plants. However, they had little say in the design and engineering of the “seating systems,” and they were at the mercy of their automotive customers when it came to managing the economics ...
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