August 2014
Intermediate to advanced
208 pages
5h 24m
English
It is not always what we know or analyzed before we make a decision that makes it a great decision. It is what we do after we make the decision to implement and execute it that makes it a good decision.
—William Pollard
Rich Fairbank and Nigel Morris founded Capital One in 1994 believing that information technology could be used to understand consumer behavior and create niches in the credit business. Their initial analysis—that many people were carrying large credit card balances and paying interest rates in excess of 20 percent—led to an experiment. They offered a specific group of people the opportunity to transfer their balances at no cost to a new credit card with a lower interest rate. The offer struck ...
Read now
Unlock full access