CHAPTER 70The AI Trends That Will Shape Winning Businesses

By Rube Huljev1

1CEO, Genuyn

Artificial intelligence (AI): beloved and dreaded. These days AI is significantly hyped, through inflated expectations and false promises, while attention-grabbing titles induce fear of mass job losses and computers taking control, like The Matrix in action. The Fourth Industrial Revolution is upon us, although the full scope of its impact is still impossible to perceive. Instead of coal and electricity, this revolution will be powered by data. As history teaches us, with each industrial revolution comes the disruption of the job market and subsequent exponential creation of new types of jobs that better fit the needs of the new world. Which types of jobs will survive and thrive? Is there a common denominator connecting them? Can we prepare for the Age of the Machine?

Of course, the truth is quite simple, and it comes down to two words: creativity and imagination.

The very thing that created our civilization and made Homo sapiens thrive will continue to be our edge against (or with) the machines. Any job that is not based on simple repetitive tasks, especially if it involves interaction with people in one form or another, is secure and will continue to exist in the foreseeable future. But where does this leave other “less sophisticated” or blue-collar jobs, the likes of accountants, clerks, assembly-line personnel, call centre personnel, support staff – will they become part of the growing ...

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