Chapter 20. Project Management: A Strategic Asset?
KAM JUGDEV, PHD, PMP, CENTER FOR INNOVATIVE MANAGEMENT, ATHABASCA UNIVERSITY
What is Strategy?
“Winning isn’t everything, it’s the only thing.”
—Vince Lombardi (1913-1970)
“Strategy is a quest for profit.”[1] Developing and sustaining a competitive advantage is about winning in the marketplace and winning in the marketplace is about improved company performance as measured in financial terms.
In the ever more competitive marketplace, companies must deliver greater value to customers. The struggle to gain and sustain competitive advantage warrants that companies develop certain resource bundles that are fundamental to firm performance. More often than not, these assets are knowledge-based as opposed ...
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