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The Art of Type and Typography

Book Description

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:

  • The history of type;
  • Terminology;
  • Classification;
  • Measurement;
  • Spacing;
  • Alignment;
  • Legibility;
  • Hierarchy;
  • Layout and Grids;
  • Page Elements;
  • InDesign tools and style sheets.

Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. PREFACE
  7. 01. A BRIEF HISTORY OF THE ALPHABET AND TYPE
  8. 02. LETTERS AND THEIR CHARACTERISTICS
    1. Introduction
    2. The Shape of Letters
    3. Anatomy of Letterforms
    4. Stress of Characters
    5. Understanding Typefaces and Fonts
    6. Terminology
    7. Type Classification
    8. Type Variations and Modifications
    9. Exercise: The Structure of Letterforms
    10. Assignment: Type Anatomy and Characteristics
    11. Assignment: Ligature Design
  9. 03. INDESIGN® SOFTWARE BASICS
    1. InDesign® Tools Panel and Menus
    2. The Control Panel
    3. Setting Up a Document
    4. Master Pages
    5. Master Page Elements
  10. 04. THE MECHANICS OF TYPE
    1. Type Measurement
    2. Type Sizes
    3. Em and En
    4. Character Width and Sidebearing
    5. Spacing
    6. Letter Spacing (Tracking)
    7. Word Space
    8. Leading/Line Spacing
    9. Alignment
    10. Text Separators
    11. Legibility and Readability
    12. Hyphenation and Line Breaks
    13. Widows and Orphans
    14. Exercise: Text Setting and Readability
  11. 05. SETTING DISPLAY TYPE
    1. Selecting Display Type For Large Point Sizes
    2. Kerning
    3. Adjusting Word Spaces
    4. Line Spacing Display Type
    5. Breaking Lines
    6. Vertical Alignment
    7. Exercise: Kerning Type
  12. 06. OTHER TYPOGRAPHIC ELEMENTS
    1. Ligatures
    2. Numerals
    3. Small Caps
    4. Punctuation
    5. Hyphen/Em Dash/En Dash
    6. Space Markers
    7. Feet and Inches
    8. Subtraction, Multiplication, and Dimension Signs
    9. Superiors/Inferiors/Ordinals
    10. Other Glyphs
    11. Styling URLs
    12. Character Positions and Baseline Shift
    13. Key Commands for Common Characters
  13. 07. TYPOGRAPHIC HIERARCHY
    1. Choosing Typefaces
    2. Combining Typefaces
    3. Typographic Contrasts
    4. Creating Emphasis
    5. Assignment: Hierarchy and Structure
  14. 08. LAYOUT AND STRUCTURE
    1. The Foundation: Space
    2. Page Navigation
    3. Structure
    4. Format
    5. Grids
    6. Constructing the Page Grid
    7. Combination Grids
    8. Using Grids
    9. White Space
    10. Assignment: Type Specimen Poster
    11. Assignment: Grid Studies
  15. 09. PAGE ELEMENTS AND SPECIFICATIONS
    1. Heads and Subheads
    2. Body Text
    3. Tabular Material
    4. Callouts and Pull Quotes
    5. Extracts/Block Quotations/Excerpts
    6. Captions
    7. Author Bylines
    8. Footnotes/Endnotes
    9. Running Heads and Footlines
    10. Folios (Page Numbers)
    11. Multi-Page Formats
    12. Pacing
    13. Type Specification
    14. Manuscript Mark-Up
    15. Proofreaders’ Marks
    16. Assignment: Type Specimen Book
    17. Assignment: Design History Booklet
  16. 10. USING INDESIGN® STYLES
    1. Creating Paragraph Styles
    2. Creating Character Styles
    3. Importing Styles from Other InDesign® Documents
    4. Applying Paragraph Styles
    5. Applying Character Styles
  17. GLOSSARY
  18. INDEX