Book description
Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries.
This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.
Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector.
It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies.
The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of illustrations
- Acknowledgements
- Introduction
-
Part I: Technology context for digital publishing
- Introduction to Part I
- 1. Developments towards digital production
-
2. Structure for data
- Introduction
- Tagging, mark-up and the growth of XML
- Imposing a format
- Metadata: data about data
- Case study: The importance of metadata for discoverability
- Taxonomies and schemas: organising metadata
- RDF: dealing with different types of data
- Topic maps
- Other key developments and frameworks for structured data
- Managing rights and digital rights management
- Conclusion: continuing advances
- 3. Working with the web
- 4. Organising and storing content
- 5. The context for ebook formats and e-readers
- Conclusion to Part I
-
Part II: Publishing sectors
-
6. Developments in digital professional reference publishing
- Introduction
- The benefits of digital publishing for reference
- Early developments in specialist reference
- The early electronic products: CD-ROMs
- Problems with CD-ROMs
- Database products
- Infrastructure requirements and organisational change
- The data asset
- Migration issues as digital products are developed
- Changing relationships with customers in the specialist sector
- Ongoing product development
- Pricing and sales models
- Future developments
- Case study: The White Book
- Conclusion
- Further reading and resources
- Questions to consider
-
7. Developments in digital publishing for the academic market
- Introduction
- Context: the research environment
- Scholarly research customers
- Peer review and the role of publishers
- Who owns the research?
- The publishing dilemma
- The development of digital products
- The early development of new digital products
- What current digital products look like and the challenges they face
- The challenges for digital journals
- The monograph: the scholarly publisher’s next challenge
- Future directions: problems and opportunities
- Conclusion
- Further reading and resources
- Questions to consider
-
8. Developments in digital publishing in the education market
- Introduction
- Context: introduction to the textbook market
- Characteristics of the schools market for publishing
- Digital products for schools
- Higher education and e-learning
- The development of the e-textbook for schools and the HE market
- Future developments for educational publishers
- Case study: The development of tablets and Apple’s iBook textbook
- Other future directions
- Conclusion
- Further reading and resources
- Questions to consider
-
9. Developments in digital publishing for consumer markets
- Introduction
- Development of ebook sales
- Case study: Early initiatives
- The ebook business model
- Case study: Providing customer choice
- Other digital products
- The impact of digital publishing on the wider consumer environment
- Futurising the book
- Conclusion
- Further reading and resources
- Questions to consider
-
6. Developments in digital professional reference publishing
-
Part III: Digital publishing issues
- Introduction to Part III
- 10. Copyright, piracy and other legal issues
- 11. Rights sales and new digital publishing opportunities
-
12. The pricing dilemma
- Introduction
- Traditional pricing models
- New digital format and customer perceptions
- Discounts and intermediaries’ effect on pricing
- Internet retailers and the price of digital books
- Pressure to price low
- Case study: The wholesale vs agency pricing debate
- New ways of buying
- The effects for authors
- Conclusion
- Further reading and resources
- Questions to consider
- 13. Content and the new market players
- 14. Futurising publishing structures
- Final word
- Index
Product information
- Title: The Business of Digital Publishing
- Author(s):
- Release date: June 2013
- Publisher(s): Routledge
- ISBN: 9781135075880
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