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The Business of Digital Publishing by Frania Hall

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9

Developments in digital publishing for consumer markets

This chapter will explore the following:

  1. The development of ebook sales – how this reached the tipping point
  2. The ebook business model – the way books are currently sold and the issues this raises for the traditional business model
  3. Other digital products: enhanced ebooks and apps, exploring the strategies and challenges of these digital options
  4. The impact of digital publishing on the wider consumer environment, focusing on the way social media play a part in digital books and how the sales environment is changing
  5. Futurising the book

Introduction

While the professional and scholarly sectors have well-developed digital products and business models, and the education markets have been ...

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