Developments in digital publishing for consumer markets
This chapter will explore the following:
- The development of ebook sales – how this reached the tipping point
- The ebook business model – the way books are currently sold and the issues this raises for the traditional business model
- Other digital products: enhanced ebooks and apps, exploring the strategies and challenges of these digital options
- The impact of digital publishing on the wider consumer environment, focusing on the way social media play a part in digital books and how the sales environment is changing
- Futurising the book
While the professional and scholarly sectors have well-developed digital products and business models, and the education markets have been ...