book

The Business of Digital Publishing

by Frania Hall

June 2013

Intermediate to advanced

194 pages

7h 33m

English

Routledge

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A framework for the growth of digitisation in publishing
IntroductionDevelopments towards digital publishingTechnological developments towards digital printingChanging production processes and workflowData warehouses and data asset management systemsConclusion: changing publishing structures
IntroductionTagging, mark-up and the growth of XMLImposing a formatMetadata: data about dataCase study: The importance of metadata for discoverabilityTaxonomies and schemas: organising metadataRDF: dealing with different types of dataTopic mapsOther key developments and frameworks for structured dataManaging rights and digital rights managementConclusion: continuing advances
IntroductionThe web and HTMLHTML5Web 2.0 and social networkingThe semantic webLinked dataConclusion: the more flexible web
IntroductionInformation architectureThe processContent managementSome considerations for CMSEnterprise content managementKnowledge management and storage issuesConclusion: CMS development driving opportunities
IntroductionThe development of ebook formatsThe development of e-readersTablets and the new readershipConclusion: the changing view of the book
Further reading and resourcesQuestions to consider
IntroductionThe benefits of digital publishing for referenceEarly developments in specialist referenceThe early electronic products: CD-ROMsProblems with CD-ROMsDatabase productsInfrastructure requirements and organisational changeThe data assetMigration issues as digital products are developedChanging relationships with customers in the specialist sectorOngoing product developmentPricing and sales modelsFuture developmentsCase study: The White BookConclusionFurther reading and resourcesQuestions to consider
IntroductionContext: the research environmentScholarly research customersPeer review and the role of publishersWho owns the research?The publishing dilemmaThe development of digital productsThe early development of new digital productsWhat current digital products look like and the challenges they faceThe challenges for digital journalsThe monograph: the scholarly publisher’s next challengeFuture directions: problems and opportunitiesConclusionFurther reading and resourcesQuestions to consider
IntroductionContext: introduction to the textbook marketCharacteristics of the schools market for publishingDigital products for schoolsHigher education and e-learningThe development of the e-textbook for schools and the HE marketFuture developments for educational publishersCase study: The development of tablets and Apple’s iBook textbookOther future directionsConclusionFurther reading and resourcesQuestions to consider
IntroductionDevelopment of ebook salesCase study: Early initiativesThe ebook business modelCase study: Providing customer choiceOther digital productsThe impact of digital publishing on the wider consumer environmentFuturising the bookConclusionFurther reading and resourcesQuestions to consider
IntroductionCopyrightCopyright infringementCase study: Google and copyright infringement in mass digitisation programmesPiracyDigital legislationConclusionFurther reading and resourcesQuestions to consider
IntroductionThe drive to global digital rightsThe challenges of digital products when selling rightsPlanning the deal: what do rights people have to bear in mind?ConclusionFurther reading and resourcesQuestions to consider
IntroductionTraditional pricing modelsNew digital format and customer perceptionsDiscounts and intermediaries’ effect on pricingInternet retailers and the price of digital booksPressure to price lowCase study: The wholesale vs agency pricing debateNew ways of buyingThe effects for authorsConclusionFurther reading and resourcesQuestions to consider
IntroductionNew content playersSelf-publishingFinding content: harnessing the power of the crowdThe agentsThreat from big name authorsCase study: Odyssey editionsConclusionFurther reading and resourcesQuestions to consider
IntroductionThe changing value chainReorganising publishing structures in the specialist sectorsPredicting change in trade publishingConclusionFurther reading and resourcesQuestions to consider

Content preview from The Business of Digital Publishing

The Business of Digital Publishing

Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries.

This textbook provides a background to the main technological developments that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.

Exploring four key publishing sectors, professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges ...

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The Business of Digital Publishing, 2nd Edition

Publisher Resources

ISBN: 9780415507288

The Business of Digital Publishing

by Frania Hall

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

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