The Business of Digital Publishing

Introduction to Part I

In order to understand the decisions that publishers face with regard to developing digital businesses it is important to have a basic level of understanding about the technology involved. It is useful to see how the technology has developed and what the key building blocks are for publishing products as it can explain some of the reasons why the industry has developed in a certain way. It is also helpful to understand some of the basics behind the technology as it can impact on digital strategies in different ways. It can make it clearer why certain aspects of digital publishing cost what they do, something that is often questioned.

This part of the book therefore outlines the main technical aspects of digital production ...