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The Business of Digital Publishing by Frania Hall

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Introduction

Writing a book on the business aspects of digital publishing is a challenge. For many the digital world offers the biggest revolution in publishing terms since the invention of the printing press; the stakes are therefore high as publishers need to redefine themselves in light of this revolution. As other entrants move into the marketplace, significantly changing the scenery, defining the area of digital publishing is a question in itself. Not only that; as things are changing on a daily basis, keeping pace can be difficult. How far can a book attempt to keep up? Surely this is one of the limitations that digital publishing aims to overcome, so is producing a book like this in itself an ironic statement on the arena? The area of ...

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