June 2010
Beginner
336 pages
8h 5m
English
Content preview from The Complete Idiot's Guide to the Music Business
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Chapter 3
Essential Busi ness Skills Every Musician Needs to Know
In This Chapter
◆ Understanding key business skills: planning, marketing, and merchandising
◆ Learning how to negotiate
◆ Expanding your legal and accounting skills
◆ Learning important technical skills
◆ Gaining business savvy
If you’ve purchased this book and made it through the first two chapters, you’re probably convinced that obtaining some business skills will help you make more money as a musician—and get ripped-off less. But what kinds of business skills do you need?
As anyone who’s ever looked at a business-school catalog can tell you, business skills run the gamut from A (accounting) to W (website management). Which of these skills are most important for you to learn? Let’s ...
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