June 2010
Beginner
336 pages
8h 5m
English
Content preview from The Complete Idiot's Guide to the Music Business
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Chapter 14
The Business of Merchandising
In This Chapter
◆ Discovering how to make money by selling nonmusic items
◆ Learning what types of merchandise to sell
◆ Finding out where to source your merchandise
◆ Discovering where and how to sell these items
The music business of the twenty-first century is evolving in many ways, not the least of which is where you generate your income. In the old days (that is, up until a few years ago), musicians generated income from performing and selling their music. There’s still money to be made in performing, but increasingly the music itself is being viewed as a commodity, in many cases being given away or shared for free (legally or illegally).
If music itself is losing value, then how does a musician make ...
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