Budgeting and Ongoing Discovery; Discovery Work Is Real WorkBudgeting Final DiscoveryWhat Comes Out of Final Discovery: A PlanGetting to a PlanThe MurkGetting Out of the MurkThe Plan for the Plan—Company AHow Anyone Can Make a Plan for the PlanDifferent Approaches to Elicit the Plan for the PlanException to the MurkBreakout SessionsThe Weeds Are Where the Flowers GrowNot All Questions Will Be AnsweredAgile, Waterfall, and Project DocumentationThe Scope DocumentProject SummaryProject DeliverablesOut of ScopeConstraintsAssumptionsRisksTimelineBudget, Scope, Timelining, and Horse-TradingMetricsWhat About “the List”?Defining and Visualizing and Project ScopeWhere Does Design Fit In?Working with Marketing StakeholdersHow You Know You're On the Wrong TrackA Word About Ongoing Discovery