Travel organizations include travel agencies, airlines, train stations, bus depots, cruise lines, and virtually all enterprises whose goal is to transport individuals from one place to another. Additionally, it includes hotels, car rental agencies, and other enterprises that are involved in accommodating travelers. While there may be other travel-related organizations rendering such services as emergency road service, travel discounts, travel literature, travel accessories, and selling transportation vehicles, this chapter will focus on the information needs associated with the transportation of passengers and accommodation of travelers who need rooms and vehicles. Usually, while these organizations are transporting their passengers, they may also provide other things, such as food, baggage service, entertainment, and other amenities. We will include these and any other aspects of the travel experience as part of the crucial information needs of these travel organizations. While it is common to think of each type of travel organization as having completely different information needs, there are significant common data structures within most travel organizations.
Travel organizations are concerned with issues such as the following:
- How can we improve our relationships with each traveler?
- How can we make travel arrangements most convenient?
- What are the best ways to provide pleasurable travel experiences?
- How can we provide superior services regarding all aspects ...