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INTEGRATE HYPOTHESIS-DRIVEN DEVELOPMENT AND A/B TESTING INTO OUR DAILY WORK
All too often in software projects, developers work on features for months or years spanning multiple releases without ever confirming whether the desired business outcomes are being met, such as whether a particular feature is achieving the desired results or even being used at all.
Worse, even when we discover that a given feature isn’t achieving the desired results, making corrections to the feature may be out-prioritized by other new features, ensuring that the under-performing feature will never achieve its intended business goal. In general, Jez Humble, co-author of this book, observes, “the most inefficient way to test a business model or product idea is to ...
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