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Live from the ether

YouTube and live music video culture

A. Trainer

Abstract

Recent developments in the music industry such as the emergence of download culture and the subsequent shift away from physical music sales have seen greater industry demand placed on live performance. In addition to this has been the development of video-sharing websites such as YouTube, which both enables user-generated video distribution and provides a platform for label- and artist-sanctioned content. The implications for live music content on these websites are myriad. In thinking about YouTube as a social website built around the uploading, viewing, and sharing of content, the potential exists for a new era of live bootlegging, with users able to upload and share ...

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