The Experience: The 5 Principles of Disney Service and Relationship Excellence

Cover image: Jaimie Whitebread

Cover design: David Litwin (Pure Fusion Media)

Copyright © 2015 by Bruce Loeffler and Brian T. Church. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

The Experience is in no way authorized by, endorsed by, or affiliated with the Walt Disney Company, Inc., Walt Disney World, Disneyland, or the Magic Kingdom. Walt Disney World and Epcot are registered trademarks of the Walt Disney Company. All references to such trade-marked properties are used in accordance with the Fair Use Doctrine and are not meant to imply that this book is a Disney product for advertising or other commercial purposes.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at www.wiley.com/go/permissions.

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