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The Experience: The 5 Principles of Disney Service and Relationship Excellence by Bruce Loeffler, Brian T. Church

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Acknowledgments

The level of effort that went into this book was staggering, and we certainly did not do it alone. We want to begin by thanking God from whom all ideas flow. We would like to thank our wives for putting up with our wild ideas and for sharing the vision to create The Experience book. A special “thank you” to Danielle Wingate for her help on spearheading the development of the tools that have helped to make this project so unique.

The work that you see before you was not without heavy collaboration from our writing coach, Jonathan Street. His skill certainly helped round out the special nature of this book. We would like to thank Ariel Benjamin for being our Director of Research and for captaining our team of Vanderbilt University students. The testing and researching of 500 companies could not have been done without their enormous efforts.

We want to thank Dr. Spencer Craig for his insight, stories, and direction. They called Spencer “Mr. Inspiration” at Disney, and he has certainly been an inspiration to both of us on the project.

We also would like to recognize Joe Scarlett for taking the time to share insights from Tractor Supply, one of the country's true masters of the customer Experience. Joe's stories, ideas, and insights led to many of the supporting ideas within the manuscript.

There are just too many people to acknowledge in this small section. We want to thank everyone who was pivotal in making the manuscript and this tool possible. You know who you ...

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