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COMPANIES MUST GO BEYOND RANDOM ACTS OF HUMANITARIANISM
by Frank Cooper III and Ranjay Gulati
Best Buy CEO Hubert Joly struck a note of optimism when he credited a number of companies for moving early to address the challenges of the Covid-19 pandemic and calling on others to “lead with purpose and humanity.” The compassionate response of the business community was indeed impressive at a critical moment of crisis. But, as time has passed, people are calling for more than just random acts of humanitarianism. They want a sustained, thoughtful, and authentic response on the part of business, one that can deliver broader, long-term impact.
Many purpose-driven companies, from Best Buy to Facebook, have opted to provide outright grants for humanitarian ...
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