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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
book

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by Gabe Zichermann, Joselin Linder
March 2013
Beginner content levelBeginner
256 pages
5h 49m
English
McGraw-Hill
Content preview from The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

AAdvantage program, 38, 190, 193

Abbot, 53

Abramis, David, 99, 100

Access, 22, 219

Achievement(s), 20, 131, 133

Adobe, 54

Agency, 75, 79, 122

Alcoholics Anonymous, 15, 16

Alignment, 71, 73, 97

Alternate reality games (ARGs), 47–49

Amazon.com, 68

Ambassador programs, 164, 165

American Airlines, 38, 190

America’s Army, 36–37, 104, 105

Andraka, Jack, 215

Andrews, Susan, 92, 94

Angry Birds, 17, 164

Anomalisa (film), 206–207

AP (Associated Press), 210

Appert, Nicolas, 5

Apple, 51, 53, 66, 68, 94, 161–163

ARGs (alternate reality ...

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Publisher Resources

ISBN: 9780071808316